I am Julie Ellegaard, working under the name Osciola. For 17+ years, I have shaped the space where brand and feeling meet: through concept, strategy, and a sensibility grounded in the physical world of material, colour, light, and surface. My approach is holistic by nature. I move fluidly across fashion, design, and culture, and I bring both a film-trained eye for constructed reality and a communicator's instinct for meaning. BA in Production Design for film. MA in Visual Communication. Recent work includes creative direction for a PRADA Mode event in New York City.
Traverse Collection by Erwan Bouroullec
for HAY
Art Direction
Narrative Development
Director Silvio Rebholz
Art Director Julie Ellegaard
DOP Jasmine Deporta
Sound Massimo del Gaudio
Colourgrade César Cadene
Creative Director Rui Pereira
©Hay.com
Photographer Philip Messmann
Hair & Makeup Lou Ditlevsen
Art Direction Rosalina Serup & Julie Ellegaard
Stylist Nanna Flachs
©Hay.com
FLORA DANICA — Beauty Campaign
Featuring Josephine Højbjerg
Creative Direction
Narrative Development
Director Jens Langkjær
DOP Frederik Säll
Production Flame
Editor Dolores Tillaeus
Colourist Kaj Ivanovic
Music & Sound Design Fanmail
BUNN STUDIO - Editorial
Creative Direction
Editorial Design
Photographer Jakob Storm
©Osciola
DOP Louis Jablonski
Sound & Editing Paw Gissel
Colourst Jesper Christensen
Art Direction Karen Louise Fink & Julie Ellegaard
©Hay.com
Be Like Water (2024)
Book Design
Editorial Design
Art Direction
Print Production
Words Christian Langballe
Photographer Anja soussan
©Osciola
KOPENHAGEN FUR Coffeetable Book (2022)
'Pels — En dansk verdenssucces'
Idea and Concept
Creative Direction
Editorial Design
Print Production
Art Photography Trine Søndergaard
Copy Søren Jessing Jespersen
©Re-public.com
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HAY Dogs - a playful and stylish collection of dog accessories, designed by Mette Hay and Barbara Maj Husted Werner
Concept
Art Direction
Photographer Philip Messmann
Art Direction & Styling
Karen Fink & Julie Ellegaard
©Hay.com
HAY Art Direction 2025-2026
Concept
Art Direction
Photographers Philip Messmann
& Nicolai Didriksen
©Hay.com
MUNTHE Visual identity
Brand Identity
Art Direction
Graphic Design
Photography Darling Studio
©Femmes Regionales
Julie Ellegaard is based in Copenhagen, Denmark.
Brand leadership – from strategy to global activation
Creative direction – from idea to impact
Design process – from product development to visual identity and concept
Customer journey – across channels and platforms
A comprehensive CV and further work selection are readily available upon request.
